Guests and growth
Every booking becomes a guest you can bring back.
Apero remembers each guest, holds the table with a text and helps new guests find you.



One loop, from the first search to the next visit.
Mise, Apero's agent, runs each step of the guest journey.
Get found
Mise helps guests find the restaurant on Google and in AI answers.
Book
By phone, on your booking page, through your widget or at the door, into one book.
Show up
A text confirmation and a reminder before the visit. Guests reply to confirm or cancel.
Come back
The profile remembers allergies, occasions and visits, so the next booking starts warm.
Know every regular before they reach the host stand.
Each booking adds to a profile your whole team sees. After the visit, every guest lands in your CRM with their allergies, visits and history.
The next call
Mise knows Jordan by the calling number and doesn't ask for a name. The shellfish allergy on the profile shows on the new booking.
Guest
Hi, could we get a table for Saturday again?
Mise
Of course, Jordan. What time works on Saturday?
Allergies that stay put
Allergies from the booking form become tags on the profile and show on the guest's next bookings.
Visits and no-shows
See each guest's visits, cancellations and no-shows at a glance.
Notes, occasions and VIPs
Team notes, occasions and VIP labels on every profile, shared across your locations.
Segments
Filter guests by birthday, by time since their last visit or by missing contact details.
Repeat no-shows
When you turn this on, Apero warns your team about repeat no-shows and can block their online and phone bookings.
Insight from every visit
Mise turns guest activity into insight your team can act on.
A text that holds the table.
Every booking gets a confirmation, and a reminder goes out before the visit. Guests confirm or cancel by replying.
Reply to confirm
Guests answer the text and the booking updates. Replies Apero can't read go to your team.
One thread per guest
Texts, emails and calls with a guest live in one thread. Change the booking from the conversation.
Your timing, your tone
Choose when reminders go out and whether the tone is friendly, professional or warm.
In the guest's language
Messages go out in English, French, Spanish, Portuguese or Arabic.
Deposits for busy nights
Take a deposit or hold a card through your own Stripe account when a table can't sit empty.








Make your restaurant easier to find.
Mise helps guests find the restaurant on Google and in AI answers.

Search engines
Your restaurant's details, published and kept current for Google search.
Answer engines
Clear answers about your restaurant for the engines that answer questions directly.
AI assistants
Details that AI assistants can find when a guest asks where to eat tonight.
We publish your details where search engines and AI assistants look. Nobody can promise a ranking, and we don't.
Reserve with Google is coming soon.
Questions about guests and growth
What does a guest profile hold?
Visits, no-shows, allergies, occasions, team notes and VIP labels. Details from each booking form land on the profile on their own.
How do text confirmations cut no-shows?
Every booking gets a confirmation and a reminder before the visit. Guests confirm or cancel by replying, so you know who's coming before service.
Can I see a guest's history across locations?
Yes. Locations under one account share a guest file, with visits counted per location.
What does Apero do for Google and AI search?
Apero publishes your restaurant's details and keeps them current for search engines, answer engines and AI assistants. Nobody can promise a ranking, and we don't.
Can I send marketing campaigns?
Not today. Apero sends confirmations, reminders and one-to-one replies. Email and text campaigns aren't available.
Turn first visits into regulars.
Book a demo and follow one guest's profile, from the first booking to the next visit.










